B.B.A. Marketing Management

Launch Your Business Acumen: A Glimpse into our BBA Program

Overview

  • Location - GHRISTU Pune
  • Duration -3 years / 4 years
  • Course Type - Full time
  • Affiliated / Approval - UGC

Embark on a journey to shape your future in the dynamic world of business with our comprehensive BBA program! Equip yourself with the essential knowledge, valuable skills, and a strategic mind-set with suitable attitude needed to thrive in diverse fields like Marketing.

Key Areas of Focus

A Bachelor of Business Administration (BBA) in International Business typically covers a range of subjects to prepare students for the global business environment.

  • Consumer Behaviour: Understanding psychological, sociological, and anthropological factors that influence consumer decisions.
  • Market Research: Techniques for gathering and analyzing market data through surveys, interviews, focus groups, and data analysis.
  • Marketing Strategy: Developing promotional plans, segmenting markets, positioning products, and setting pricing strategies.
  • Digital Marketing: Online marketing channels including SEO, social media marketing, email marketing, and content marketing.
  • Advertising and Brand Management: Creating and managing brand identities, advertising campaigns, and measuring brand performance.
  • Sales Management: Sales techniques, customer relationship management (CRM), and sales analytics.
  • Marketing Communications: Channels and tools for communicating with customers, including advertising, PR, and direct marketing.
  • Product Development and Innovation: Bringing new products to market, including idea generation, market testing, and launch strategies.
  • International Marketing: Marketing in global markets, including cultural differences, market entry strategies, and branding.
  • Ethics and Social Responsibility: Ethical implications of marketing decisions and corporate social responsibility.

Unique Learning Experiences

  • Industry Immersion Programs: Real marketing projects in collaboration with companies.
  • Simulation Exercises: Using marketing simulation software to run virtual businesses.
  • Case Competitions: Analyzing real-world marketing challenges and presenting solutions.
  • Guest Lectures and Workshops: Insights from marketing professionals, entrepreneurs, and industry experts.
  • Field Trips and Company Visits: Visits to marketing agencies, advertising firms, and corporate departments.
  • Cross-disciplinary Projects: Collaborative projects with psychology, sociology, computer science, or design departments.
  • Entrepreneurship Initiatives: Launching marketing ventures or participating in startup incubators.
  • Study Abroad Programs: Opportunities focused on international marketing.
  • Research Projects: Conducting original research on marketing topics.

Skills Set Required

  • Analytical Skills: Analyzing market trends and consumer behavior data.
  • Communication Skills: Conveying marketing messages and collaborating with stakeholders.
  • Creativity: Generating innovative ideas and compelling marketing campaigns.
  • Digital Marketing Proficiency: Familiarity with digital marketing channels and tools.
  • Market Research: Conducting qualitative and quantitative research.
  • Strategic Thinking: Developing marketing strategies that align with organizational goals.
  • Brand Management: Principles of brand development and equity management.
  • Sales and Negotiation Skills: Sales techniques, negotiation strategies, and relationship-building.
  • Project Management: Planning and executing marketing campaigns and projects.
  • Critical Thinking: Evaluating marketing initiatives and adapting strategies.
  • Ethical Decision-Making: Making responsible decisions and complying with legal regulations.
  • Cultural Competence: Adapting strategies for diverse audiences in global markets.
  • Data Analysis and Interpretation: Analyzing marketing data and deriving actionable insights.
  • Customer Relationship Management (CRM): Managing customer interactions and databases.

Career Opportunities

  • Marketing Manager: Developing and implementing marketing strategies and overseeing campaigns.
  • Brand Manager: Building and managing brand reputation and visibility.
  • Digital Marketing Specialist/Manager: Leveraging online channels to reach target audiences.
  • Advertising Manager: Planning and executing advertising campaigns.
  • Market Research Analyst: Gathering and analyzing market data.
  • Sales Manager: Leading sales teams and developing sales strategies.
  • Product Manager: Overseeing product development and management.
  • Public Relations (PR) Specialist/Manager: Managing public image and reputation.
  • Marketing Consultant: Providing strategic advice on marketing issues.
  • Event Coordinator/Manager: Planning and executing marketing events.
  • Social Media Manager: Developing social media strategies and managing platforms.
  • Retail Merchandiser: Maximizing product visibility and sales in retail environments.

Further Studies

  • MBA with a Marketing Concentration: Advanced coursework in business administration and marketing.
  • MSc in Marketing: In-depth study of marketing principles and strategies.
  • MSc in Digital Marketing: Advanced training in digital marketing channels and tools.
  • MA or MSc in Advertising: Specialized training in advertising strategies and campaign management.
  • Professional Certifications: Certifications in digital marketing, social media marketing, and content marketing.
  • PhD in Marketing: Rigorous training for careers in academia or research.
Join our vibrant learning community and become a future business leader with our BBA - Marketing program!
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