MBA Digital Marketing

• Marketing Fundamentals: Students learn the foundational principles of marketing, including market research, consumer behaviour, branding, and marketing strategy development.
• Digital Marketing Strategy: Students delve into the strategic aspects of digital marketing, learning how to develop comprehensive digital marketing plans aligned with business objectives.
• Search Engine Optimization (SEO): Students learn about the importance of SEO in driving organic traffic to websites and improving search engine rankings.
• Pay-Per-Click Advertising (PPC): Students explore the fundamentals of PPC advertising platforms such as Google Ads and social media advertising platforms like Facebook Ads.
• Social Media Marketing: Students study the role of social media in digital marketing and learn how to leverage popular social media platforms for brand building, engagement, and lead generation.
• Email Marketing: Students learn about the principles of effective email marketing, including list building, segmentation, email design, copywriting, automation, and analytics.
• Content Marketing: Students explore the concept of content marketing and its role in attracting and engaging audiences online.
• Digital Analytics: Students gain proficiency in using web analytics tools such as Google Analytics to track and analyse website traffic, user behaviour, and digital marketing campaign performance.
• Mobile Marketing: Students learn about the importance of mobile marketing in reaching consumers on mobile devices and explore strategies for optimizing websites, ads, and content for mobile users.
• E-commerce and Digital Sales: Students study the fundamentals of e-commerce and digital sales strategies, including online storefront development, conversion optimization, payment processing, and customer relationship management (CRM) systems integration.

• Analytical Skills: The ability to analyse data and draw insights from digital marketing metrics is crucial.
• Creativity: Creativity is essential for developing innovative digital marketing campaigns, creating engaging content, and solving marketing challenges.
• Communication Skills: Strong written and verbal communication skills are necessary for effectively conveying marketing messages across digital channels.
• Digital Literacy: A solid understanding of digital technologies, platforms, and tools is essential.
• Marketing Strategy: Students should have a strong foundation in marketing principles and strategy development.
• SEO and SEM Skills: Proficiency in search engine optimization (SEO) and search engine marketing (SEM) is essential for driving organic and paid traffic to websites.
• Social Media Management: Students should be familiar with popular social media platforms and have experience managing social media accounts for businesses.
• Content Marketing Skills: Content marketing is a key component of digital marketing strategy.
• Email Marketing: Knowledge of email marketing best practices is essential for nurturing leads and engaging customers.
• Project Management: The ability to manage digital marketing projects effectively is important for meeting deadlines and achieving objectives.
• Critical Thinking and Problem-Solving: Digital marketers often face complex challenges that require critical thinking and problem-solving skills.
• Adaptability and Continuous Learning: The field of digital marketing is constantly evolving, so students need to be adaptable and open to learning new technologies and strategies.

• Digital Marketing Specialist/Manager: Digital marketing specialists or managers are responsible for developing and implementing digital marketing strategies to promote products or services online.
• Social Media Manager: Social media managers are tasked with managing and growing a company's presence on social media platforms such as Facebook, Instagram, Twitter, LinkedIn etc.
• Content Marketing Manager: Content marketing managers develop and execute content strategies to attract and retain customers through valuable and relevant content.
• SEO Specialist/Manager: SEO specialists or managers optimize websites and online content to improve search engine rankings and increase organic traffic.
• PPC Specialist/Manager: PPC specialists or managers manage pay-per-click advertising campaigns on platforms like Google Ads, Bing Ads, and social media advertising platforms.
• Email Marketing Specialist/Manager: Email marketing specialists or managers develop and execute email marketing campaigns to nurture leads, engage customers, and drive conversions.
• Digital Analytics Manager: Digital analytics managers analyse data from various digital marketing channels to measure campaign performance, track user behaviour, and identify opportunities for optimization.
• E-commerce Marketing Manager: E-commerce marketing managers focus on driving traffic and sales for online retail businesses.
• Inbound Marketing Manager: Inbound marketing managers attract and engage prospects through content marketing, social media, SEO, and other channels to generate leads and build customer relationships.
• Digital Marketing Consultant: Digital marketing consultants provide strategic guidance and expertise to businesses seeking to improve their online presence and marketing effectiveness.

• Master of Business Administration (MBA): Graduates can pursue an MBA with a concentration in digital marketing or marketing management.
• Master of Science (MSc) in Digital Marketing: An MSc in Digital Marketing offers in-depth theoretical and practical training in digital marketing concepts, tools, and techniques.
• Professional Certifications: Graduates can earn industry-recognized certifications to validate their expertise and enhance their credentials. Certifications such as Google Ads Certification, Facebook Blueprint Certification, HubSpot Content Marketing Certification, and Hootsuite Social Marketing Certification demonstrate proficiency in specific digital marketing skills and platforms.
• PhD in Marketing or Digital Marketing: For those interested in research and academia, pursuing a PhD in Marketing or Digital Marketing allows graduates to conduct original research and contribute to the advancement of knowledge in the field.
• Online Learning Platforms: Platforms such as Coursera, Udemy, and LinkedIn Learning offer a wide range of online courses and micro-credentials in digital marketing.

Join our vibrant learning community and become a future business leader with our MBA – Digital Business program!